rcg stands for regex colored grep and makes it easy to colorify your xterm-compatible terminal output.
The inspiration came from hack #75 from Linux Server Hacks by Rob Flickenger (O'Reilly). My version is written in C.
Download the latest source code from here.
Usage: rcg [options] <PATTERN> Options: -l, --line Highlight whole line -B, --bold Bold -b <color> Background color -f <color> Foreground color <color> can be one of the following: black red green brown blue magenta cyan white default